
The organizing committee of the 2026 Daegu World Masters Athletics Championships (Secretary-General Jin Ki-hoon) and the Daegu International Development Cooperation Center held a launching ceremony for the 2nd College Student Promotion Team at the Regional University Cooperation Center on the 25th and began their activities in earnest. The university student promotion team, which will be operated for the second time after the first half of the year, will boost the atmosphere of the competition by conducting various activities such as ▷ production of promotional contents for the competition ▷ offline civic communication ▷ promotion of participation of domestic and foreign players based on creative ideas and active activities unique to university students. In particular, the 2nd promotion team plans to further strengthen the online promotion of SNS to promote the 2026 Daegu World Masters Athletics Championships at home and abroad by producing and utilizing short and impactful videos and image contents. The second promotional group, which will involve 20 university students from Daegu and Gyeongbuk, will continue its activities online and offline for about three months until the end of November, starting with this launching ceremony. At the launching ceremony, the ceremony included the award of a letter of appointment, introduction of the competition, lectures on tourism resources and public relations strategies in Daegu, and guidance on promotional groups' activities, providing time for public relations members to enhance their understanding of the competition and the region. Jin Ki-hoon, secretary-general of the 2026 Daegu World Masters Athletics Championships, said, "The 2026 Daegu World Masters Athletics Championships will be a global sports festival where everyone runs and harmonizes beyond just a sports competition," adding, "We look forward to the second university student promotion team spreading the charm of the competition with young enthusiasm and fresh ideas."
2025-08-26
WMAC Daegu 2026 Organizing Committee Appoints Olympic Marathon Champion Hwang Young-cho as Official Ambassador The Organizing Committee for the 2026 Daegu World Masters Athletics Championships (WMAC Daegu 2026) announced on the 30th that it has appointed Hwang Young-cho, the 1992 Barcelona Olympic gold medalist in the marathon, as the official ambassador for the event. According to the committee, Hwang was selected as the ambassador based on his national symbolism and international recognition, making him the ideal candidate for the role. Hwang has a long-standing connection with Daegu, having previously served as an ambassador for the 2003 Daegu Summer Universiade and as the marathon technical director for the 2011 Daegu World Championships in Athletics. With this appointment, the committee plans to actively promote the event both domestically and internationally, encouraging participation from sports enthusiasts and the general public through various promotional activities. As an ambassador, Hwang will play a key role in promoting the event through media interviews, promotional video shoots, social media content, and more. Hwang stated, "I am honored to be named the ambassador for the 2026 Daegu World Masters Athletics Championships, hosted by the city of Daegu, a global city of athletics. I will do my best to raise awareness of the event and encourage broad participation." The 2026 Daegu World Masters Athletics Championships is co-hosted by the City of Daegu and World Masters Athletics (WMA). The opening ceremony will be held on August 21, 2026, followed by competitions from August 22 to September 3 at Daegu Stadium and other venues over 13 days. The event is the only global athletics competition for amateur athletes aged 35 and older in which participants are responsible for their own expenses, including airfare, accommodation, and registration fees.
2025-08-06
Daegu and Organizing Committee Ramp Up Preparations and Promotions for the 2026 World Masters Athletics ChampionshipsWith just over a year to go until the 2026 Daegu World Masters Athletics Championships, a grand festival for track and field enthusiasts worldwide, the city of Daegu and the event's organizing committee are launching full-scale preparations and promotional activities. On the 15th, the organizing committee held a press conference at Daegu City Hall's Dongin Building. They were joined by a delegation from the World Masters Athletics (WMA), including President Margit Jungmann, to provide an update on the preparations. At the conference, Jin Ki-hoon, Secretary-General of the organizing committee, outlined the progress and revealed promotional strategies aimed at ensuring the event's success. Leveraging experience from benchmarking similar events and from the successful hosting of the 2011 World Athletics Championships and the 2017 World Masters Athletics Indoor Championships, the committee has established a participant-centered, customized strategy for all areas, including accommodation, transportation, volunteering, and event operations. Accordingly, detailed action plans for 16 key areas are now being implemented. These include event operations, opening/closing ceremonies and cultural events, safety and event insurance, medical services, marketing, promotion, domestic and international athlete recruitment, transportation, accommodation, tourism, volunteers and supporters, venue decoration, and protocol. Key Preparation Highlights: *Venues: The replacement of the athletic tracks at the main and auxiliary stadiums of Daegu Stadium is scheduled for completion by the end of this year, and a detailed competition schedule has been established. *Competition Plan: Track and field events will be held at the Daegu Stadium's main and auxiliary stadiums, with Gyeongsan Citizen's Stadium prepared as a third venue. The cross-country race will take place at Suseong Family Park, and the race walking events will be held on the road in front of the Daegu Art Museum. The Athletics Promotion Center, the main venue for the 2017 Indoor Championships, will be used as a warm-up facility. The half-marathon course will run along Shincheon-dong-ro, allowing people from all over the world to enjoy the beautiful scenery of Shincheon Stream. *Safety: A disaster response management system has been prepared, specifically to handle potential heatwaves during the competition period. *Finances: The committee is actively seeking sponsorships to secure financial revenue and has already received sponsorship commitments totaling 480 million KRW from nine companies, including Guyoung Tech. *Ancillary Events: Preparations are underway for a rich lineup of side events for athletes and spectators. These include a "Market Street" (featuring flea markets, food trucks, and promotional booths), a mini Chimac (Chicken and Beer) Festival, and various cultural performances combining K-pop and traditional Korean culture. *Tourism and Transport: Cultural tourism programs connecting the Daegu Art Museum and the Kansong Art Museum, as well as tours of Daegu's famous landmarks, will be offered. For accommodation, over 8,000 rooms of various classes and price points have been secured within a 20km radius of the main stadium. An accommodation reservation system linked to the official event website is being set up through a professional agency. Free shuttle buses will be operated to assist with participant transportation. Notably, considering that participants cover their own costs, free public transportation cards will be provided to international participants. *Personnel and Promotion: Approximately 800 volunteers, primarily those fluent in foreign languages, will be selected to handle interpretation and event guidance, with deployment to be completed by June of next year. The committee is actively engaged in online and offline promotional activities to recruit participants. To boost domestic interest, Hwang Young-cho, the 1992 Barcelona Olympics marathon gold medalist, has been appointed as a promotional ambassador for the games. The city of Daegu plans to solidify its brand image as a global mecca for athletics by successfully hosting this major festival for the world's masters athletes. Kim Jeong-ki, Chairman of the 2026 Daegu World Masters Athletics Championships Organizing Committee, stated, "Daegu has successfully hosted major international events like the 2011 World Athletics Championships and the 2017 World Masters Athletics Indoor Championships. This event will cement our position as a true global mecca for athletics." He added, "We will do our utmost to prepare for this competition so that it becomes a festival for not only masters athletes from around the world but also for the citizens of Daegu. We ask for the continued interest and support of our citizens so that we can once again deliver the emotional power of athletics to the world." The 2026 Daegu World Masters Athletics Championships will be held for 13 days, from the opening ceremony on August 21 to September 3, 2026. The events will take place at venues including Daegu Stadium, Suseong Family Park, and Gyeongsan Citizen's Stadium. Over 11,000 athletes and officials from more than 90 countries are expected to compete in 35 disciplines.
2025-07-23
The Organizing Committee for the 2026 Daegu World Masters Athletics Championships participated in the '2025 Daegu Chimac Festival' from July 2nd to 6th, carrying out intensive promotional activities targeting both domestic and international tourists. Through its promotional booth, the Organizing Committee distributed leaflets and souvenirs to festival-goers and citizens. They also ran a roulette event to encourage social media subscriptions, providing both entertainment and information simultaneously. In particular, the Global Supporters, a group of 15 international students from 7 countries, joined the efforts, providing information about the competition in multiple languages. Their bright and vibrant energy made the site more lively and played a significant role in building excitement for the event. The 2026 competition is the world's only international "sports-for-all" track and field event, where approximately 11,000 masters athletes aged 35 and over from 90 countries will participate. It is a pure sports festival that aims for exchange and harmony rather than competition. The event will be held from August 22nd to September 3rd, 2026, in the vicinity of Daegu Stadium. Jin Ki-hoon, the Secretary-General of the Organizing Committee, said, "The direct communication at the Chimac Festival was a great help in increasing interest in the competition, and we look forward to the continued interest and support of our citizens."
2025-07-23
Daegu, with its rich experience hosting major global events like the World Athletics Championships Daegu 2011 and the World Masters Athletics Championships Indoor Daegu 2017, the first-ever indoor event in Asia, is set to host the 2026 World Masters Athletics Championships, the world’s first-ever hosting of both indoor and outdoor events, rekindling the excitement of athletes from around the world.It will kick off with an opening ceremony on August 21, 2026 and will run for 13 days from August 22 to September 3, held across various venues in Daegu, including the Daegu Stadium (Main Stadium).Open to all athletes aged 35 and over, this event is expected to attract over 11,000 participants from more than 90 countries competing in 35 events (18 track, 11 field, and 6 road).The Secretary-General of Local Organising Committee (L.O.C) of the WMAC Daegu 2026, Mr. Ki-hoon Chin, said, “Based on the successful hosting of the World Athletics Championships Daegu 2011 and the World Masters Athletics Championships Indoor Daegu 2017, we will ensure that the event is held at the highest level in all areas, including scale, event operations, accommodations, transportation, and volunteering.” He continued, “I am confident that this event will be a great opportunity to experience not only athletics but also the culture, art, food, and beauty of Daegu. I ask for the active interest and participation of the cities of UCLG ASPAC member countries, and I look forward to seeing you in Daegu, the ‘Mecca of World Athletics,’ in 2026.”The World Masters Athletics Championships, governed by World Masters Athletics (WMA), is a cost-effective competition as athletes aged 35 and older fund their own participation. Cities in athletics-powerhouse regions such as Japan and Europe often vie to host this internationally recognised event, motivated by the regional economic benefits it brings through tourism, marketing, and various local impacts.
2025-04-02